How Many Fans Did You Identify at Your Last Show?
Most artists walk off stage having no idea who was actually in the room.
VERSE changes that.
The Real Problem
Most artists are building their careers on platforms they don’t control.
When fans stream your music, you don’t know who they are.
When they buy tickets, the ticketing platform keeps their information.
When they follow you on social media, the algorithm decides if they see your posts.
Even when someone shows up to your show, the relationship often disappears afterward.
Artists end up performing for their fans without ever truly knowing them.
The VERSE Idea
VERSE helps artists capture real fan relationships.
Who are my fans?
Most artists finish a show without knowing who was actually in the room.
VERSE helps artists identify the fans who show up and support them in real life. Instead of guessing who your audience is, you begin building a real connection with the people who are already there.
How do I keep them?
A live show shouldn’t be the end of the interaction, it should be the beginning.
VERSE helps artists capture fan relationships at the moment they happen, turning one night of energy into an ongoing connection that can grow over time.
Who actually cares?
Streaming platforms and social media hide the most important information: who your real supporters actually are.
VERSE helps artists move beyond follower counts and start identifying the people who truly show up, engage, and care about what you're building.
How do I reach them again?
Most artists rely on algorithms to reach their audience.
VERSE helps artists build direct fan relationships so they can communicate with their supporters without relying on platforms that control visibility.
A fanbase you know is a fanbase you can grow.
We’re opening a limited number of Founding Artist spots in VERSE.
We’re opening a limited number of spots for artists who want a major advantage in building real fan relationships.
Founding artists will receive early access to tools designed to help artists identify the fans who show up in real life, something the music industry has historically kept out of artists’ hands.
Why Artists Are Joining the Founding Program
Identify Fans at Live Shows
Start capturing the names and contact information of the fans who actually show up.
Turn One Show Into Ongoing Connection
Instead of losing the connection after the night ends, keep building the relationship.
Own Your fan data
No more guessing who your audience is or relying entirely on platforms.
A Head Start Before Everyone Else
Founding artists get early access to the tools that will define the next generation of fan engagement.
Artists shouldn’t have to guess who their fans are.
Every show is full of people who care about your music.
VERSE helps artists turn those moments into real fan relationships, so you can walk out of every show knowing exactly who was there.
We’re opening a small number of Founding Artist spots for artists who want to start building that future now.