Proof Points Archives

How Disturbed Used NFC Music Tech to Connect 111,000 Superfans

When rock band Disturbed hit the road for their 25th anniversary tour, they weren’t just performing — they were pioneering one of the biggest NFC music activations ever seen in live entertainment. Using NFC technology, Disturbed created an interactive fan journey that blended physical and digital experiences. Fans could either Read more

By Maddie Miles, 5 months ago

Person holding an empty wallet at a concert, symbolizing why concert tickets are so expensive

Fan Belonging & Recognition

Why Are Concert Tickets So Expensive?

If you’ve tried to buy tickets lately, you’ve probably asked yourself: Why are concert tickets so expensive? Fans are waiting in endless online queues, battling bots, and paying hundreds of dollars just to see their favorite artists from the nosebleeds. Whether it’s Beyoncé’s Renaissance Tour, Taylor Swift’s Eras Tour, or Read more

By Maddie Miles, 6 monthsOctober 11, 2025 ago