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NFC music tech in action at a concert

How Disturbed Used NFC Music Tech to Connect 111,000 Superfans

When rock band Disturbed hit the road for their 25th anniversary tour, they weren’t just performing — they were pioneering one of the biggest NFC music activations ever seen in live entertainment. Using NFC technology, Disturbed created an interactive fan journey that blended physical and digital experiences. Fans could either tap their phones on NFC-enabled merchandise or scan venue QR codes to check in, unlocking exclusive rewards and digital collectibles. Read more

Tyler The Creator Albums

FEATURE: The World According to Tyler, The Creator

From Mugshot to Masterpiece — How Tyler, The Creator turned chaos into color, loneliness into legacy, and himself into an idea that outlived every version of him. By VERSE Before the pastel stages, the Golf le Fleur drops, and the sold-out Tyler The Creator concerts, there was a kid from Hawthorne making beats that shook his bedroom walls. Fifteen years later, his story plays out across some of the most Read more

Person holding an empty wallet at a concert, symbolizing why concert tickets are so expensive

Why Are Concert Tickets So Expensive?

If you’ve tried to buy tickets lately, you’ve probably asked yourself: Why are concert tickets so expensive? Fans are waiting in endless online queues, battling bots, and paying hundreds of dollars just to see their favorite artists from the nosebleeds. Whether it’s Beyoncé’s Renaissance Tour, Taylor Swift’s Eras Tour, or even a night at your local indie venue, ticket prices have skyrocketed across the board. The concert itself is still Read more